Driven by meaning,
not perfection.
photo credit: alice best
I’ve always been someone who feels deeply—who notices the smallest shifts in mood, light, or energy. I think that’s part of what led me to photography, even before I had the words for it.
I’m a Reflector in Human Design, and I’m neurodivergent—things that used to make me feel like I moved through the world a little differently. Now, I see them as some of my greatest gifts. My brain’s unique wiring has given me an intuitive sense of timing, an ability to hold space, and a deep sensitivity to people and moments. It’s why I’m drawn to those quiet, fleeting exchanges—the ones that are easy to miss, but say everything.
Photography has become a way to honour this part of myself. A way to reflect back what’s real.
My journey.
Photography has always been part of my life—quietly running alongside my 15-year career as a creative director and designer. While I was helping brands shape visual identities and craft campaigns, I was also chasing light, documenting moments, and capturing the beauty of real life in all its subtlety.
Over time, the pull toward photography grew stronger. I found myself wanting less polish and more presence. I wanted to trade the structure of brand decks for the softness of human stories. Not just to create—but to witness.
Now, photography is the centre of my practice. I still carry that design eye and strategic lens, but my purpose has shifted. I’m here to capture the honest, the unspoken, the spark that makes a moment feel alive. To translate emotion into imagery that lingers.
photo credit: alice best
My philosophy.
"If you can design one thing, you can design everything,"
- Massimo Vignelli
This perspective has shaped my approach not just in photography but in life—creativity is limitless. Design taught me how to see. Photography taught me how to feel. And somewhere in the space between those two things, I found my voice.
Sound like a good fit?
