It started with people.
I didn't leave the Design industry because I stopped loving creativity. I left because I realised the part I loved most was always the people.
For fifteen years, I worked in agencies and brands, helping shape campaigns and tell meaningful stories. I loved the strategy, the collaboration, and the privilege of creating work alongside brilliant people. But over time, I noticed something.
The moments that stayed with me weren't the presentations or the pitches. They were the conversations. The trust. The people behind the work.
I started wanting less polish and more presence. Photography became a way to spend more time there.
so not long after I became a mum, I stepped away from agency life to build something of my own. Looking back, it wasn't just a career change. It was choosing a way of creating, and a way of living, that felt more like me.
A different way of seeing.
I've always noticed things other people seem to miss.
The shift in someone's expression before they smile. The quiet pause in a conversation. The energy in a room before anyone says a word. Those small moments have always fascinated me because they're often the moments that tell us the most.
For a long time, I thought I simply experienced the world differently. Now I understand that's one of my greatest strengths.
I'm neurodivergent, and I'm a Reflector. Whether you connect with those labels or not, they've helped me understand why I've always been drawn to observation, intuition, and creating spaces where people feel comfortable enough to be themselves.
Photography has become a way of honouring that part of myself, and reflecting it back to others.
Why I work the way I do.
My approach has never been about creating ‘perfect’ photographs. It's about creating the conditions where honest ones can happen.
Curiosity comes before the camera. Trust comes before direction. Understanding comes before everything else.
The strategy I learned in agency life still shapes every project I take on, but today it's paired with something quieter. Listening. Observing. Paying attention to what matters, not just what looks good.
Whether I'm photographing a national campaign, a founder building a business, or someone simply wanting photographs that feel more like themselves, my goal is always the same.
To create imagery that feels honest, thoughtful, and deeply human.
Whether you have a clear brief or you're simply exploring an idea, I'd love to hear what you're working on. The best projects I've been part of have all started the same way. With a conversation.
