Driven by meaning,
not perfection.
I’ve always felt things deeply. I notice the smallest shifts in mood, light, and energy. I think that’s what drew me to photography long before I had language for it.
I’m a Reflector in Human Design and I’m neurodivergent. For a long time, those things made me feel like I moved through the world differently. Now I see them as real strengths. My brain is wired for intuition, timing, and sensitivity. I’m able to hold space and tune into what’s happening beneath the surface. It’s why I’m drawn to quiet, fleeting exchanges, the moments that are easy to overlook but say everything.
Photography has become a way of honouring this part of myself. A way of reflecting back what’s real.
My journey.
Photography has always been part of my life, quietly running alongside my fifteen year career as a designer and creative director. While I was helping brands shape visual identities and build campaigns, I was also chasing light, documenting moments, and paying attention to the beauty of real life in all its subtlety.
Over time, the pull toward photography grew stronger. I started wanting less polish and more presence. I wanted to step away from the structure of brand decks and lean into the softness of human stories. Not just to create, but to witness.
Photography now sits at the centre of my practice. I still bring a design trained eye and a strategic way of seeing, but the focus has shifted. I’m here to capture what’s honest and unspoken, the quiet spark that makes a moment feel alive, and to translate that feeling into imagery that stays with you.
My philosophy.
"If you can design one thing, you can design everything,"
- Massimo Vignelli
This idea has shaped how I move through my work and my life. Creativity feels expansive to me, not confined. Design taught me how to see. Photography taught me how to feel. Somewhere between those two places, I found my voice.
Sound like a good fit?
