Finding Myself Through the Lens: A Year of Full-Time Photography
One year ago, I took a leap of faith—leaving behind a 15-year career in design to pursue my truest passion: photography. It’s been a year of releasing old identities, embracing creativity, and finding clarity through doing.
In this reflective blog post, I share the lessons I’ve learned, the milestones I’ve celebrated, and the opportunities that have shaped me—from photographing world-class athletes to landing my first book deal. I’m also sharing a collection of my favourite images from this transformative year.
Join me as I look back on a year of growth, discovery, and finding myself behind the lens. 💫
Real Moments, Real Stories: The Benefits of Documentary-Style Photography
In a world filled with perfectly posed images, there’s something uniquely captivating about capturing real, unscripted moments. My documentary-style photography focuses on telling your authentic story—whether it’s through family portraits, brand campaigns, or the energy of events, festivals, and retreats. In this post, I’ll explore how this candid approach creates meaningful, timeless images that reflect the true essence of every moment.
Why Authenticity in Commercial Photography is More Important Than Ever for Brands
In today’s world of perfectly polished visuals and curated social media, brands and individuals are shifting towards a more authentic approach to photography. Candid, real imagery is no longer just a trend—it’s becoming essential for building trust and creating genuine connections with audiences. With 15 years of experience as a creative director, I’ve seen first-hand how brands can stand out by embracing spontaneous, authentic moments that resonate deeply. In this blog, I explore why this shift matters and how candid photography can elevate both commercial and lifestyle projects.