Thinkific has been reimagining how they show up in the world—refining their voice, visual identity, and the way they connect with their community. I was brought on to help bring that transformation to life through photography that feels bold, human, and rooted in real moments.

Across two campaign shoots in 2025, we worked to build a cohesive visual language that reflects not just what Thinkific does, but what they stand for. The imagery speaks to ambition, inclusivity, and the people behind the platform.