This shoot was about more than baby products — it was about care, intention, and the small, intimate moments of early parenthood. Herdmate wanted imagery that felt calm, elevated, and real. Not overly styled or sentimental, but honest and tactile. I was brought on to capture the products in a way that reflected their purpose — thoughtfully made, rooted in nature, and designed to support everyday life.

The result is a cohesive library of imagery that balances simplicity with warmth. Clean, considered product shots paired with gentle lifestyle moments, natural light, and an emphasis on texture and materiality. Photographs that reflect not just what Herdmate makes, but how it’s meant to feel — comforting, enduring, and deeply considered.