Finding Myself Through the Lens: A Year of Full-Time Photography
One year ago, I took a leap of faith—leaving behind a 15-year career in design to pursue my truest passion: photography. It’s been a year of releasing old identities, embracing creativity, and finding clarity through doing.
In this reflective blog post, I share the lessons I’ve learned, the milestones I’ve celebrated, and the opportunities that have shaped me—from photographing world-class athletes to landing my first book deal. I’m also sharing a collection of my favourite images from this transformative year.
Join me as I look back on a year of growth, discovery, and finding myself behind the lens. 💫
Why Authenticity in Commercial Photography is More Important Than Ever for Brands
In today’s world of perfectly polished visuals and curated social media, brands and individuals are shifting towards a more authentic approach to photography. Candid, real imagery is no longer just a trend—it’s becoming essential for building trust and creating genuine connections with audiences. With 15 years of experience as a creative director, I’ve seen first-hand how brands can stand out by embracing spontaneous, authentic moments that resonate deeply. In this blog, I explore why this shift matters and how candid photography can elevate both commercial and lifestyle projects.